Qualified evidence is critical for reinstatement of a suspended or disabled Google Business Profile (GBP).
After a Profile has been suspended or disabled, and both your initial appeal and request for an additional review have been denied by Google Support, then the only remaining option is to seek assistance from a Silver+ level Product Expert (PE) at the Google Business Profile Help Community. The best way to do this is to create a new post explaining that you have exhausted your appeal and additional review options, and asking for Silver or higher level PE to assist with escalation. This is a free service delivered by experienced volunteer members, so save your money because even the paid reinstatement advisors must work through this same process.
Google Business Profile Help Community
Once a Silver+ PE responds, you should share a link to a publicly viewable Google Drive folder that contains all the required evidence listed below. Additionally, this folder should also include complete screenshots of each Business Profile tab, and a document with your business name, address, Profile ID, and any Case ID numbers from previous correspondence with Google. This helps make it easier on the PE to find and copy/paste the information, rather than looking through several files and transcribing numbers.
Suspension Appeal Evidence
Google requires evidence with a name and address that match the Business Profile, but documents that only match the address should also be included. Google generally requires at least two primary, verifiable documents issued by a government entity. In order of preference, these include:
- The most important evidence is a government-issued business license. A certificate of status or good standing is also acceptable.
- Government-issued documents such as a tax certificate, fire inspection certificate, certificate of occupancy, or vehicle registration.
- Filed and stamped Articles of Organization, business registration, and fictitious firm name (DBA) documents with a government body.
Secondary evidence can also be helpful, but it is not as well trusted by Google. Supplement the above primary evidence with these items:
- Professional insurance
- Vehicle registration and auto insurance
- Lease agreements
- Utility bills
- Alarm monitoring service contracts
Relevant photos should also be included, such as images of permanently fixed signage for a published business address or work equipment for a service-area business. Links to a matching Better Business Bureau (BBB) or Chamber of Commerce page can also be useful for establishing legitimacy if other secondary evidence is limited. Your business website should already be included in your Profile’s contact information.
Finally, while circumstantial evidence like marketing materials and customer invoices can be helpful in creating reasonable inferences, they will not replace any of the evidence listed above. Last but not least, high-quality photos are always preferred over video files.
Avoid Scams: Protect Privacy
Do not share personally identifying information outside of direct correspondence with Google. Predatory businesses prey on disparate business owners, which is reason enough to minimize exposure.
Update: As of 12 January 2026, volunteer Product Experts will no longer request personally identifying information, and may only request the Profile ID (guide on where to find this) and Case ID. This information is then submitted directly to Google support personnel, who will contact the merchant directly.
As always, I am here to help. =Olin
